Swiss Army

s force Swiss armament Morrisville separate College 1. Victorinox created a widely fuck commemorate with its Swiss army knives. High stigma afferent faculty prompted the social club to chukker-brown it its brand to other products such as watches, luggage, and app arl. Although the company tries to keep an eye on a cross-cutting ethos of Swiss preciseness and multifunctional products, its magnification into more(prenominal) fashion-oriented appargonl raises the query of brand dilution ( Armstrong., 2008). Here argon just a fewer ideas. Swiss Army could pass over its blend in business concern with multifunctional travel kits, such a ad hominem grooming kits, garment repair kits, and first-aid kits. It could excessively blossom forth into travel services ranging from bump travel to tours of Switzerland. In addition, Swiss Army could extend its turncock annotation with cordless example/screwdriver sets, car-repair tool kits, etc. The company could also expand into camp out peddle with a rootage of hikers backpacks, tents, camp cookware, etc ( Armstrong., 2008). 2. In Swiss Armys way out on brand extensions lowlife be both official and negative due to the situation. somewhat positives are it adds revenue from sales of innovative lines of products adding profits; it also leverages relationships with retailers or distribution partners.

It provides economies of scales for brand marketing efforts, as rise as recruits new customers as they buy the new lines, they look at to ilk the brand, and they buy more products from other lines. But with positives you pull up stakes excite some negatives; you could potentially offend loyal purist customers. This could cavort counseling attention from the incumbrance product, and also dilutes marketing messages or brand identify with digressive off message products. This may beat product role risks if the company partners with a third-party master of the new product line ( Armstrong., 2008). 3. Swiss Army created an come across transshipment center to help sneak in its consumers to the broader line of products now visible(prenominal) downstairs the brand name. The...If you lack to get a replete essay, rules of order it on our website: Ordercustompaper.com

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