Bmw Customization

Table of Contents 1. Executive Summary2 2. caper assertion..................3 3. Company Objectives...3 4. Company Background3 5. psychoanalysis: * 5.1Market Analysis..5-5 * 5.2Competitive Analysis..5-8 * 5.3Segmentation Table5-8 * 5.4Perceptual map..9 6. Key Factors * 6.1Key Opportunities..10 * 6.2Key conquest Factors..11 * 6.3Key Uncertainties..11 7. Alternatives.12 8. Recommendations..12 9. pull through Plan..13 10. Contingency Plan14 11. Appendices..15 1.

Executive Summary * * BMW Group Canada, a c ompany cognise for its premium brands of cars, launched an Individual Program (BMW IC) in 2002, which was an initial success, however, oer the past three years at that place has been a decline in sales of the program. * * Jeremy Shaver, the product be aft(prenominal) manager, wants to re-launch the program with new strategic plans to improve the sales. For its success, he needs to place stronger emphasis on this initiative at both(prenominal) the merged and retail level, he also needs to go on ways and incentives to encourage retailers to refocus on selling BMW IC to their customers. * * An analysis was done to identify the current problems as practiced as a perceptual map was used to prettify consumers perceptions of different brands. A SWOT analysis was effect followed by a market and competitive analysis. In addition, a segmentation table was prepared and key factors were analyzed. * * Based on our analysis, we have determined our alternatives and recommendat! ion; we recommend that the program be relaunched with a new strategic...If you want to get a trustworthy essay, order it on our website: OrderCustomPaper.com

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